With over two decades in advertising, beginning as an art director at Saatchi & Saatchi in the early 1980s, his fascination with photography evolved alongside a deep appreciation for simplicity and the power of ideas. He has carried a camera ever since purchasing his first Olympus XA, embracing the belief that the most valuable camera is the one you have with you. Working as a full-time photographer since 2005, his practice centers on spontaneous, unplanned moments—scenes discovered in everyday life that reveal beauty, humor, or poignancy. His photography reflects a consistent focus on the strength of the underlying idea as the driving force behind each image. His work has been exhibited and represented internationally through galleries and online platforms, and featured in publications including The Guardian Online. His photographs are held in private collections across Europe, the United Kingdom, the United States, and Asia. In 2018, he was honored with the Leica Street Photography International Award and has been featured in numerous international exhibitions and competitions. He has presented solo exhibitions, including at the Leica Gallery in London, and has undertaken commissioned work for clients such as the European Parliament, Honda, Grazia Magazine, and Big Machine Record Label Group.